How to Optimize Your Website for Lead Generation

This week we’re covering the basic website setup you’ll need to gain maximum conversions. After all, the primary goal for your website, no matter the client or product, is to generate as many leads as possible. We are sure that no matter which website you’re working on, who the client is, or what your product might be, one of your main objectives for your website, is gaining as many leads as possible.

Step 1: Contact Info

First off, make sure that all your contact information is on the page and easy to locate. It may seem obvious, but you would be surprised how many people forget this essential step. So much so, that we’re making a point of listing it as the first step. So, double-check your contact info, and be sure that it’s up-to-date. We want to hook your visitors before they bounce, so think of it as an elevator pitch: present your business and services briefly, and clearly.


To do so, we first need to answer two key questions: What is it that we do? And how do we do it? We want to engage users right off the bat, giving them the necessary info to instantly whet their curiosity, driving them to explore the rest of your site.

Step 2: Contact Form

Because we want to encourage the interested visitor to submit their contact info, it’s best to keep the contact form short. Once submitted, this visitor becomes a new lead with whom we will initiate contact. Oh, and to avoid any embarrassment, we suggest that once you’ve set up the form, be sure to test it and make sure that it works!

Step 3: Popups

Next, we’ll set up popups. You might be asking: What is the point of popups? And the answer is — Leads, leads, leads!

We could also use ‘time-delayed pop-ups.’ If for example, a visitor remains idle on the page for ten seconds, a popup is triggered to appear and suggest that they subscribe to your newsletter. Alternatively, try out ‘exit popups’ that are triggered as the visitor exits the page, prompting them to subscribe, you know, in case they forgot.

Speaking of things that we can’t ignore, social media plays a crucial role in marketing and is a vital means of generating conversions.

Step 4: Social Buttons

Some users don’t have the time to fill out forms; some will bounce at the mere sight of a form no matter how short we’ve made it. However, if they are interested, even a little, they will be willing, perhaps even prefer to follow you on Twitter or Instagram. Adding social buttons is one of those things that we can do faster than you can spell ‘widget,’ and without having to install any additional plugins. Now here’s an interesting fact: Over 500 hours of video are uploaded to YouTube every minute. Why? Because users increasingly prefer to watch content than read it.

Step 5: Video with Lightbox

After watching your video, visitors are much more likely to ‘get’ what you are offering and be more inclined to connect with your business.

Step 6: Countdown Timer

One last optional step to maximize leads is to add a Countdown Timer. “A countdown what?” I hear you ask (through the screen). Well, it turns out that this is one of those little things that we’ve been kind of taking for granted, that is actually useful for generating leads and sales.