Social Media Marketing

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

• Increasing website traffic
• Building conversions
• Raising brand awareness
• Creating a brand identity and positive brand association
• Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

The world of social media is changing incredibly fast. So when you’re just starting out, start with the ones that have been around for years.

Betting on “the next big thing” can pay off if you’re right. But, if you’re just getting started on a social media strategy, you can’t afford to not have a Facebook page or a Twitter account since we’ve already seen how effective they are.

Let’s look at some key social media terms.

Content: Content is whatever you are posting. It can be a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest, and so on.

The graphic already showed you that content comes in many different forms and that you need to custom-tailor it to each platform. What’s even more important than content, though, is context.

Context: Gary Vaynerchuk said that if content is king, then context is god. You can have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people will see it. On Twitter, however, that same joke as a tweet might crush it.