Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
Great Social media marketing can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing can help with a number of goals, such as:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
The world of social media is changing incredibly fast. So when you’re just starting out, start with the ones that have been around for years.
Betting on “the next big thing” can pay off if you’re right. But, if you’re just getting started on a social media strategy, you can’t afford to not have a Facebook page or a Twitter account since we’ve already seen how effective they are.
Let’s look at some key social media terms.
Content: Content is whatever you are posting. It can be a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest, and so on.
The graphic already showed you that content comes in many different forms and that you need to custom-tailor it to each platform. What’s even more important than content, though, is context.
Context: Gary Vaynerchuk said that if content is king, then context is god. You can have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people will see it. On Twitter, however, that same joke as a tweet might crush it.
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